Eco-friendly and flavorful,
without compromising either.
There’s a lot of talk about sustainable agriculture these days, a concept destined to drive the future of farming. But despite all the talk, eco-friendly tree fruit has been conspicuously absent from the produce aisle. Until now.
Introducing Zeal: the category’s first tree fruit grown in compliance with strict, environmentally-sound growing standards. And our own high standards for flavor. Zeal appeals to today’s consumers – smart shoppers who are concerned about both our environment and great tasting fruit. Zeal delivers on both counts, ensuring high interest (and high sales) from your customers.
Finally, a fruit brand that offers consumers more than just talk about sustainability. Zeal offers the eco-smart practices they desire, and the full, rich flavor they demand!
The desire for sustainable agriculture is more than just a trend – it’s part of a deep societal shift that reaches across all age and socioeconomic boundaries, fostering a widespread culture of conservation and stewardship. Recent studies reveal:
- 89% of respondents age 13-25 were likely to switch from one brand to another (price and quality being equal) if the second brand was associated with a good cause*
- 69% of respondents age 13-25 considered a company’s social/environmental commitment when deciding where to shop.*
- 54% of people claim some understanding of the term “sustainability.”**
- A diverse range of consumers are interested in sustainable products, not driven by demographics but by lifestyle.**
- Over 50% of the U.S. population saw the natural environment as an issue of concern in their attitudes toward food, agriculture and the environment. Pesticides and water issues ranked at the top of their concerns.***
- A huge number of consumers want to buy green, but don’t because their core purchasing criteria (price, taste, quality, availability) must be satisfied first.***
- U.S. consumers are becoming increasingly concerned over social and environmental implications when choosing food and beverage brands.****
- 30% of participants looked for eco-friendly products and packaging when selecting brands.****
- 25% of respondents said they favored manufacturers that focused both on fair trade practices and a green focus.****
- As manufacturers move to expand their offerings for sustainable produced goods, growth in all consumer groups can be expected.****
For more information visit www.zealicious.com
Fruit grown responsibly and respectfully.
All Zeal fruit is grown under the Protected Harvest certification program – a set of stringent growing standards and farming practices that reflect our passion for superior flavor, environmental stewardship and social responsibility. Protected Harvest certification ensures that our fruit is grown in compliance with the most environmentally sound standards for soil, water and pesticides. Under this program, all farming practices are audited and certified, and only fruit from these certified farms is harvested and packed under the Zeal name. All to help you meet the growing demand for foods that are as good for the body as they are for the planet.
Merchandising resources
All packaging and point of sale material has been produced using sustainable forestry products and soy inks.
* Cone, Inc., Cone Millennial Cause Study, 2006
** The Hartmann Group, Research Study Findings, 2007
*** The Hartmann Group, Research Study Findings, 1996-1997
**** Information Resources, Inc., Study of Consumer Attitude Toward Eco-Friendly and Organic Food, (Year?)