Where consistent quality leads to lifelong loyalty.
Ripe ‘N Ready is the brand that innovated the concept of ready-to-eat peaches, plums and nectarines – a concept built on the goal of achieving consumer satisfaction through unmatched quality and consistency. Reaching that goal keeps customers coming back to our brand…and coming back to your store. As the Ripe ‘N Ready brand continues its track record of innovation, we’ve created a new quality standard among our supplier partners, assuring complete quality control from variety selection to harvest, packing to conditioning. To celebrate the brand’s progress and success, we’re introducing the latest evolution of the Ripe ‘N Ready mark and new packaging that clearly differentiates the variety categories in a contemporary, on-trend design that projects the confidence of this time-tested brand.
For more information visit www.ripenready.com
Great Taste Guarantee™
The industry’s finest fruit, backed by the industry’s boldest guarantee!
At Ripe ‘N Ready, we’re so committed to our unparalleled quality control system, we can confidently guarantee the quality of each piece of fruit. Under our Great Taste Guarantee™, if a piece of Ripe ‘N Ready fruit fails to deliver great taste, we’ll buy it back!
- Simple – if any piece of Ripe ‘N Ready fruit isn’t great-tasting, we’ll buy it for you or reimburse you for the fruit!
- Comprehensive – all Ripe ‘N Ready fruit is managed at every stage from the field to the retail shelf to meet the highest possible standards of quality!
- Innovative – the Great Taste Guarantee™ is truly unique in fresh produce, enabling retailers to build long-term customer loyalty!
- Visible – the Great Taste Guarantee™ is promoted by bold messages and signage at the point of sale, building consumer confidence and sales!
- Effective – the Great Taste Guarantee™ creates new customers, and wins back those who have had unpleasant experiences with tree fruit in the past!
Quality
Management Program
Quality management at every level, from the field to the produce aisle to the Great Taste Guarantee™
With our Flavor First program, Ripe ‘N Ready is taking quality control to a whole new level. This eight-stage program enables us to manage quality through from planting to harvest, preconditioning to packing, shipping to delivery and beyond. Flavor First represents a bold commitment from our entire team of partners, all to ensure that your customers are satisfied bite after bite. Here’s how it works:
- Field: We select the best soil combinations for each variety, then choose the best root stock for each soil type. It’s part science, part artistry, and all vital to creating a difference you can taste!
- Harvest: We select only the finest fruit varieties from over 200 available, judiciously prune them for maximum quality, then carefully hand-pick and inspect them when the sugars and textures are at their peak.
- Flavor testing: Each partner follows our strict quality protocols, confirmed by our own Quality Coordinator. Any fruit that fails to meet our standards is rejected by an independent Taste Promiser.
- Receiving & packing: All incoming fruit is inspected for sugars, pressures, textures, colors, blemishes and taste, before being gently hand-packed.
- Conditioning testing: After being tasted by inspectors, our fruit is custom preconditioned in our industry-leading system to ensure optimal quality and shelf life.
- Age-monitored inventory: We monitor the age of our fruit daily, inspect each shipment, and transport the fruit to your stores within days of harvest. At Ripe ‘N Ready, we don’t sell fruit from our inventory. Instead, we pack and ship fruit based on demand projections coordinated with our retail partners. This prevents our fruit from sitting in inventory, losing precious shelf life with each passing day, and results in a much better flow of fruit from our system into our partners’ systems.
- Produce manager education: We provide brochures, customer talking points, storage information, display ideas, group training, phone support, online tools and other resources to help produce managers move more Ripe ‘N Ready fruit!
- Great Taste Guarantee™: It all adds up to make Ripe ‘N Ready the only stone fruit program with the confidence to guarantee the flavor of every piece of fruit!
Merchandising resources
Protected Harvest
All Ripe ‘N Ready fruit is grown under the Protected Harvest certification program – a set of stringent growing standards that reflect our commitment to environmental and social responsibility. Protected Harvest certification ensures that our fruit is grown in compliance with the most environmentally sound standards for soil, water and pesticides. All to help you meet the growing demand for foods that are as good for the body as they are for the planet.